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Author: Subject: Ginsters - Marketing Genius
SinistaPenguin
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posted on 24-9-2003 at 08:41 Reply With Quote
Ginsters - Marketing Genius

I spent last week in Cornwall and saw a piece of marketing genius employed by pasty giant Ginsters.

Their new tag line is "good honest food" and I saw a couple of posters -

1. "We buy locally, how lazy is that!"

and my personal favourite (and what makes this topic relevant to FON):

2. "We sponsor Kite Surfing, cos it makes us look cool!"

Marketing genius I say!!





"...that's just the lemon next to the pie..."

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SinistaPenguin
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Member #: 359
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Location: Leamington, Midlands
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posted on 24-9-2003 at 08:42 Reply With Quote


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"...that's just the lemon next to the pie..."

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mexican bandit
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posted on 27-9-2003 at 13:53 Reply With Quote
I still think that the local bakery will do a better job than the plastic wrapped pasties.

Anyway, I agree; marketing genius.





"Why should I have to WORK for everything?! It's like saying I don't deserve it! " C&H

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