Forces-of-Nature Forums - UK Windsurfing, Kitesurfing and Adventure Sports

Ginsters - Marketing Genius

SinistaPenguin - 24-9-2003 at 08:41

I spent last week in Cornwall and saw a piece of marketing genius employed by pasty giant Ginsters.

Their new tag line is "good honest food" and I saw a couple of posters -

1. "We buy locally, how lazy is that!"

and my personal favourite (and what makes this topic relevant to FON):

2. "We sponsor Kite Surfing, cos it makes us look cool!"

Marketing genius I say!!

SinistaPenguin - 24-9-2003 at 08:42

mexican bandit - 27-9-2003 at 13:53

I still think that the local bakery will do a better job than the plastic wrapped pasties.

Anyway, I agree; marketing genius.